Pro-age model and endorser
for TV commercials and advertising campaigns
I'm Valeria Sechi, Italian grey hair model over 50 with naturally grey hair. Since 2016 I've been the face of TV commercials, print campaigns, runway shows and editorials for more than 40 Italian and international brands. If you're looking for an authentic, recognizable and publicly known pro-age endorser for your next campaign, you're in the right place.
Valeria Sechi is an Italian model born in 1966, recognized for her long natural grey hair and her pro-age advocacy. Since 2016 she has starred in 60+ advertising campaigns for brands such as Pantene, Vichy, Schwarzkopf, GROHE and Audionova, both in Italy and internationally. She is available for TV commercials, print campaigns, runway shows and editorials as a pro-age endorser and face of the silver economy.
- 10+Years of career
- 40+Brands worked with
- 60+Campaigns delivered
- 40K+Instagram followers
Why choose Valeria Sechi for your next campaign
My naturally grey hair is my signature and reflects the way I embrace ageing — with authenticity, not as an effect. Combined with mature skin, a confident gaze and a stage presence built on more than 60 sets, it's what makes the difference in pro-age campaigns, in communications aimed at the silver economy, and in any advertising project that wants to represent the over 50 target without stereotypes.
I work as a model over 50 for TV commercials, print campaigns, digital, age-inclusive fashion runways, magazine editorials and corporate video projects. I collaborate regularly with production companies, creative agencies, casting directors and marketing teams of brands targeting the 40+ public, the mature female audience and the age diversity movement. I'm available across Italy and Europe.
Three registers, one versatile face
A casting director looks primarily at three things: whether the hair is an asset for a haircare brand, whether the face holds up in a clean beauty portrait, and whether the presence carries a concept-driven shot. Here are the three registers I work in, from haircare campaigns to editorial fashion.
Showreel: TV commercials and video campaigns
A selection of the main TV commercials and advertising videos I've starred in as a pro-age endorser, including Vichy Neovadiol, Audionova, Penny and Pantene × Moschino.
Brands that have booked Valeria
A selection of the Italian and international brands I've worked with as a model and endorser. The full list of main works is in the Works section.
Services and engagement formats
Below are the formats I'm available for. For each I can provide dedicated references, specific showreels and a tailored quote.
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TV commercials and video ads
Roles as endorser, lead or cameo in TV commercials, digital commercials, brand videos and promotional short films. Experienced with Italian and international direction.
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Print and out-of-home
Billboard campaigns, periodical press, packaging, catalogs and POS materials for beauty, haircare, skincare, healthcare, grocery retail and retail brands.
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Digital and social media
E-commerce shoots, social campaigns (Meta, TikTok, Pinterest), always-on content, influencer activation for over 40 and silver economy targets.
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Runway and fashion shows
Age-inclusive runway shows, fashion weeks, showrooms, collection presentations. Experienced with couture, ready-to-wear and emerging designers.
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Editorials and magazines
Editorial features for Italian and international magazines, signature portraits, cover stories, video interviews and long-form formats.
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Events, showrooms and voice
Event appearances, brand endorser in showrooms, pro-age and age diversity talks, voice-over for radio spots and audio branding.
Technical profile and comp card
Essentials for casting directors and agencies. Full comp card with updated book available as PDF.
Measurements: 89 · 72 · 95 (bust · waist · hips, cm)
- Age60 years
- NationalityItalian
- FeaturesMediterranean
- EyesBrown
- HairNatural grey, long
Sectors Valeria is a fit for
If your brand addresses the over 40 target, the silver economy, or wants to speak the language of age diversity, these are the sectors where I already have a consolidated, recognizable portfolio.
Haircare and beauty
Campaigns with Pantene, Schwarzkopf, Great Lengths, Rossano Ferretti Parma, Clio Makeup, Mulac Cosmetics and Lace Beauty. My natural grey hair is an asset for brands communicating care, authenticity and beauty at every age.
Skincare, dermocosmetics and healthcare
TV commercials and campaigns for Vichy Neovadiol (menopause and pro-age), Chilly, Rigenera Microneedling and PharmaCos. Suitable for pharmaceutical products, medical devices, supplements and hospital communications.
Silver economy, grocery retail and services
Commercials for Audionova (hearing aids), Penny (grocery retail), Livie, Pensare Casa. A perfect fit for categories addressing a conscious 50+ target: banking, insurance, pensions, healthcare, travel, home and grocery retail.
Fashion, runway age-inclusive
Runways and lookbooks for Marta Jane Alesiani, MOMH Studio, Pantene × Moschino and Luve Atelier. My portfolio also includes haute couture editorials with signature styling.
Wellness, fitness and lifestyle
Campaigns for Virgin Active and Urban Fitness. Ideal for communications representing vitality and wellbeing at 50+.
Home, tech and retail
GROHE campaign, retail projects and home design.
Featured in media and magazines
Beyond campaigns, my journey as a pro-age endorser has been covered by newspapers, magazines and TV programs. Full coverage list in the press section. This recognition adds value to your campaign: a face already known to the public, associated with the pro-age movement and with embracing grey hair.
- Corriere della Sera
- La Repubblica
- Vogue Italia
- Grazia
- Donna Moderna
- Elle
- IO Donna
- Rai
- Mediaset
- Sky
- QVC
Frequently asked questions about booking
How can I book Valeria Sechi for a campaign?
Write to [email protected] or message via WhatsApp at +39 391 11 87 487. Replies arrive within 24 business hours. In your request please specify brand, type of work (TV commercial, print, runway, etc.), production period, image rights and media markets.
What are the booking fees?
Fees depend on type of work, usage duration, image rights, media markets and exclusivity. Every request receives a tailored quote based on the brief. Downloading the comp card and sending the project specs is the fastest way to get oriented.
Does Valeria work on international campaigns?
Yes. She has worked for Pantene × Moschino, Vichy, GROHE, N.A.E. and Great Lengths, and is available for travel across Europe and worldwide. She speaks Italian and basic English — sufficient on set and in client communication; roles with extensive English dialogue are assessed case by case on the brief.
Is the grey hair natural or dyed?
Her grey hair is 100% natural and has never been dyed. It's her signature and the reason many haircare, skincare and pro-age brands have chosen her as their endorser.
Which cities and regions is Valeria available in?
Based in Brescia, she regularly works in Milan, Rome, Turin, Florence and across Italy. For international productions she is available for travel in Europe (Paris, London, Berlin, Madrid) and, on a project basis, worldwide.
Can I request a self-tape before booking?
Yes. Self-tapes in Italian are delivered within 48 hours of request, according to casting specifications. Roles with English dialogue are assessed case by case on the brief.
Which brands is Valeria best suited for?
A perfect fit for brands addressing the female target over 40, 50 and 60, the silver economy, haircare, skincare, dermocosmetics, healthcare, grocery retail and any sector portraying maturity as an opportunity. Read the Pro-Age Manifesto for the full brand positioning.
Is Valeria represented by a model agency?
She collaborates with several model management agencies but can also handle her own bookings directly. For you this means: a single point of contact, fast response times and terms negotiated directly with the decision maker.
Let's talk about your next campaign
If you have a brief, an open casting, or you're evaluating a pro-age endorser for your brand, fill in the form below. I personally reply within 24 business hours.
Prefer a direct channel? Email [email protected], call +39 391 11 87 487, or reach out on WhatsApp and Instagram @vale_greymodel.