IBSA2026 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of the IBSA Derma campaign for Profhilo Haenkenium, the multi-action antioxidant cream for face, neck and décolleté. Created for the brand's social channels, the campaign features faces of different ages and generations, all sharing radiant, well-cared-for skin. Valeria represents mature, self-assured beauty: natural grey hair, skin enhanced by the white studio light and a clear message, "Per migliorare i segni visibili dell'invecchiamento cutaneo" ("To improve the visible signs of skin ageing").

IBSA (Institut Biochimique SA) is a Swiss pharmaceutical multinational based in Lugano, known in aesthetic medicine for Profhilo, its hyaluronic acid treatment; with the IBSA Derma dermocosmetic line and the claim "Caring Innovation", it brings its research into everyday skincare. For Valeria this is a new step in the pro-age beauty and skincare journey that has seen her star in the TV commercial for Vichy Neovadiol, the "Skin Couture" campaign by MOHM Studio and the projects for Rigenera Microneedling and SuperPharm Italia.