Vichy Neovadiol2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the lead of the Vichy Neovadiol TV spot, the skincare line dedicated to women in menopause, alongside Italian actress Maria Amelia Monti. The commercial tells the daily routine of an over-50 woman and the role of skincare during the hormonal phases of life, putting Valeria’s authentic face at the centre, between natural grey hair and mature skin.

Vichy is an international dermocosmetic brand of the L’Oréal Group, a leader in the pharmacy channel. The Neovadiol campaign is one of the most relevant projects in Valeria’s pro-age skincare path, together with Rigenera Microneedling, Chilly and Superpharm Italia.