Pantene X Moschino2022 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of the international Pantene X Moschino campaign, a co-brand between haircare label Pantene and fashion house Moschino, with Chiara Ferragni as the main face. The campaign merges the iconic language of couture with the world of hair care, staging a community of women diverse in age, style and hair type, where Valeria’s natural grey hair is one of the most recognisable faces of the project.

Pantene is one of the most widespread haircare brands in the world, while Moschino is among the best-known Italian fashion houses internationally: the collaboration was one of the most visible co-brands of 2022. For Valeria it is a key moment of the haircare path that also unfolds with Pantene Bond Repair, Schwarzkopf, Great Lengths, Rossano Ferretti Parma and Professional by FAMA.