Pantene2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of the social campaign for Pantene Bond Repair, the haircare line dedicated to repairing the hair fibre. The shoot focuses on softness, shine and hair health, enhancing Valeria’s natural grey hair as an example of pro-age care for mature, treated hair.

Pantene, a haircare brand of the Procter & Gamble Group, is one of the most global hair brands. After the co-brand Pantene X Moschino with Chiara Ferragni, the Bond Repair line renews the collaboration with Valeria and strengthens the haircare path with Schwarzkopf, Great Lengths, Rossano Ferretti Parma and Professional by FAMA.