Professional by FAMA2023 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of a campaign for Professional by FAMA, a professional haircare brand distributed in the salon channel. The shoot enhances the length, light and texture of her natural grey hair, proposing Valeria as a pro-age model for a technical communication aimed at hairdressers and end customers.

Professional by FAMA develops formulations dedicated to trichology and salon use. The campaign fits into Valeria’s haircare path together with Schwarzkopf, Pantene X Moschino, Pantene Bond Repair, Great Lengths and Rossano Ferretti Parma.