QVC Italia2021 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of her first collaboration with QVC Italia, the home-shopping network. The shoot introduces Valeria to the network’s audience as an over-50 face for a communication focused on female empowerment and the idea that personal style can evolve in adult age without losing its identity.

QVC is an international multichannel home-shopping brand, present in Italy with a strong TV schedule. The first collaboration paves the way for the following campaign “Non ho l’età?” against ageism and fits into Valeria’s pro-age journey with Penny “Forever you 50+”, Schwarzkopf “divHAIRsity” and Legambiente.