BGGTH Beauty2023 — Works
BGGTH Beauty - Bad Girls Go To Heaven [2023]
Valeria Sechi for beauty brand BGGTH.
Learn more about this campaign
Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of a campaign for BGGTH Beauty – Bad Girls Go To Heaven, an independent beauty brand with an urban, contemporary tone of voice. The shoot celebrates a non-normative beauty, with Valeria representing an over-50 woman who chooses to play with colour and beauty codes with no age filter.
BGGTH Beauty is an indie brand focused on community and digital languages. For Valeria it fits into the beauty path with Mulac Cosmetics, Lace Beauty, PharmaCos, Clio Makeup and Doubleum.
