Lace Beauty2022 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of an advertising campaign for Lace Beauty, an Italian beauty brand. The shoot centres on texture, gaze and product detail, choosing Valeria as the over-50 face to communicate a groomed but unfiltered beauty, in line with the brand’s contemporary positioning.

Lace Beauty is an independent Italian beauty label attentive to community and digital communication. The campaign fits into Valeria’s beauty path with PharmaCos, Revée, Mulac Cosmetics, Clio Makeup and BGGTH Beauty.