PharmaCos2023 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of a campaign for PharmaCos, a cosmetics brand distributed in pharmacy and perfumery channels. The shoot, with make-up by Mara De Marco, tells the brand’s clean, professional language through Valeria’s over-50 face, between natural skin and recognisable grey hair.

PharmaCos is an Italian beauty brand distributed in more technical channels. The campaign fits into Valeria’s beauty and make-up path with Clio Makeup, Mulac Cosmetics, Revée, Lace Beauty and Pinalli.