QVC Italia2023 — Works
QVC Italia [2023]
Valeria Sechi for "Am I not old enough?" campaign.
Learn more about this campaign
Valeria Sechi, Italian grey hair model and pro-age endorser, is the lead of the “Non ho l’età?” (“Am I too old?”) campaign by QVC Italia, the home-shopping network, dedicated to the fight against ageism. The project reinterprets in a contemporary way the title of Gigliola Cinquetti’s classic song, turning it into a provocative question about over-50 women and how they are portrayed in the media.
QVC is an international home-shopping network present in Italy and several other countries. After the first collaboration in 2021, the brand chooses Valeria for a socially-driven campaign, aligned with other anti-ageism and inclusion projects like Penny “Forever you 50+”, Schwarzkopf “Celebrate divHAIRsity” and Legambiente “Apnea Against Pollution”.
