Legambiente2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of the “Apnea Against Pollution” campaign for Legambiente, one of the leading Italian environmental NGOs. The campaign uses the breath as a universal gesture against air pollution, with Valeria in the role of an aware citizen bringing the topic into the organisation’s communication channels.

Legambiente is a historic Italian association active on climate, environment and rights, with national campaigns and territorial activities. The collaboration confirms Valeria’s presence also in socially engaged communication projects, together with QVC’s “Non ho l’età?” against ageism, the “Celebrate divHAIRsity” Schwarzkopf campaign and the Penny “Forever you 50+” spot.