IAIA Milano2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of a street-style shoot for IAIABag Milano by IAIA Milano, an Italian brand of handcrafted bags. The campaign tells the brand’s lines through a contemporary over-50 woman, with an urban styling and accessories placed as key elements of the look.

IAIA Milano is an Italian label born to combine craftsmanship and accessory design, with a strong focus on the IAIABag line. For Valeria the campaign belongs to the fashion and editorial path that includes Luve Atelier, Marta Jane Alesiani 2022, Marta Jane Alesiani Ascoli Piceno, Martino Midali MFW and Matinée.