Luve Atelier2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of a street-style editorial for Luve Atelier, an Italian fashion atelier that blends tailoring research with an urban vocabulary. The shoot takes the brand’s pieces into a city context, with a styling built around a contemporary over-50 woman, where natural grey hair is a key identity element.

Luve Atelier develops an Italian collection with a strong artisanal footprint, focused on cuts and fabrics. For Valeria this collaboration fits into the fashion path alongside IAIA Milano, Marta Jane Alesiani 2022, Marta Jane Alesiani Ascoli Piceno, Martino Midali MFW and Matinée.