Matinée2021 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of a campaign for Matinée, the Italian activewear brand founded by influencer Chiara Biasi. The shoot presents the line’s pieces on an over-50 body in motion, merging athleisure aesthetics with a pro-age identity, with Valeria’s natural grey hair as a distinctive element of the look.

Matinée is an activewear apparel brand born from Chiara Biasi’s experience, distributed mainly through e-commerce and digital channels. For Valeria it fits into the fashion path with Urban Fitness, Luve Atelier, IAIA Milano, Marta Jane Alesiani 2022 and Martino Midali MFW.