N.A.E. Naturale Antica Erboristeria2021 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of an international campaign for N.A.E. Naturale Antica Erboristeria, an Italian natural cosmetics brand. In the spot she plays a Sicilian woman within a visual story that weaves territory, tradition and skincare, bringing the authentic face of an over-50 woman into a communication built for the international market.

N.A.E. is an Italian natural cosmetics brand distributed internationally in pharmacy, perfumery and grocery retail channels. The campaign fits into Valeria’s pro-age path alongside other TV spots like Penny “Forever you 50+”, Audionova, Vichy Neovadiol, Pensare Casa and Livie Blueberries.