Livie2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the lead of the TV commercial for Livie blueberries, a fresh-fruit brand that chose her as the face to tell its products to a wide audience. In the campaign Valeria is an over-50 woman bringing a simple daily gesture – enjoying fresh blueberries – into a message of wellbeing and seasonality.

Livie is an Italian fruit brand specialised in berries and distributed in large-scale retail. The campaign joins Valeria’s other TV appearances in Penny “Forever you 50+”, Audionova, Vichy Neovadiol, Pensare Casa and N.A.E. Naturale Antica Erboristeria.