Virgin Active2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of the “Reformer Pilates” campaign by Virgin Active, an international fitness club chain. The campaign shows Reformer work as a discipline suitable for different ages and levels, with Valeria as an authentic over-50 practitioner, focused on mobility and wellbeing.

Virgin Active is part of the international Virgin Group and one of the main premium fitness operators, with clubs in several countries. For Valeria the campaign fits into the wellness and body-care path together with Urban Fitness, Rigenera Microneedling, Vichy Neovadiol and Chilly.