Chilly2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of the social campaign for Chilly, an international brand of intimate hygiene products. The campaign addresses female intimate care at different life stages in a contemporary language and chooses Valeria to represent an informed over-50 woman, comfortable with the topic and with her own body.

Chilly is a reference brand in the intimate hygiene sector, distributed in Italy and abroad. For Valeria the campaign joins the wellness and body-care path with Vichy Neovadiol, Rigenera Microneedling, Virgin Active and Urban Fitness.