Pensare Casa2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the lead of the Pensare Casa TV campaign, an Italian brand active in home services. In the spot Valeria plays an over-50 woman as an aware customer, choosing the brand to handle an important step tied to her own home and bringing a familiar, reassuring face on screen.

Pensare Casa positions itself as a home-services brand, with television campaigns aimed at a broad audience. The collaboration fits together with the other TV spots where Valeria is a pro-age face, such as Penny “Forever you 50+”, Audionova, Vichy Neovadiol, Livie Blueberries and N.A.E. Naturale Antica Erboristeria.