Pinalli2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of a social campaign by Pinalli, a leading chain of beauty retail stores in Italy. The campaign highlights the in-store experience and the role of the beauty advisor, choosing Valeria to represent an over-50 clientele attentive to products, brands and personalised consultations.

Pinalli is one of the historic names in Italian selective perfumery, with an offer that covers all the main international beauty brands. For Valeria it is a step in the beauty path, alongside Superpharm Italia, Clio Makeup, PharmaCos, Revée and Lace Beauty.