Clio Makeup2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of the Eyeliner 360 Flip launch campaign for Clio Makeup, the brand founded by Clio Zammatteo, one of the most followed Italian beauty influencers. The shoot focuses on the eye, the product texture and the versatility of the line, with Valeria representing an over-50 consumer who is both competent and curious.

Clio Makeup is one of the strongest digital-first beauty brands in the Italian market, with products developed together with Clio’s community. The Eyeliner 360 Flip campaign adds to Valeria’s make-up journey with Astra Make-Up, Mulac Cosmetics, PharmaCos, Lace Beauty and BGGTH Beauty.