Mulac Cosmetics2022 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of the #flatnessnomore campaign by Mulac Cosmetics, the Italian make-up brand born online and grown into one of the most recognisable indie names in the beauty scene. The campaign plays on the three-dimensional quality of colours on the face and uses Valeria’s over-50 face as one of the codes of the brand’s inclusive positioning.

Mulac Cosmetics is an Italian make-up label with a very active digital community and products developed together with its users. For Valeria the campaign fits into the beauty path with Clio Makeup, Lace Beauty, PharmaCos, BGGTH Beauty and Doubleum.