Doubleum2025 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of the launch campaign of Doubleum, the beauty brand created by make-up artist Manuele Mameli. The campaign includes a photo shoot and a promotional video for the brand’s social channels, designed to communicate Doubleum’s inclusive positioning and its idea of contemporary beauty. Valeria portrays a confident, luminous over-50 woman, perfectly aligned with Mameli’s philosophy: for years he has worked with authentic faces of every age, across Italian fashion and cinema.

Doubleum is an independent label born from the experience of one of the most sought-after make-up artists in Italy, blending professional technique with a pop visual language. For Valeria it is a new step on the beauty journey that has seen her work with Clio Makeup, Mulac Cosmetics, BGGTH Beauty and Lace Beauty, chosen by a new generation of Italian brands that place diversity at the core of their positioning.