Great Lengths2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of an international campaign for Great Lengths, the global leader in real keratin-bonded hair extensions. The shoot celebrates hair length and quality, including in a grey hair version, proposing Valeria as the face of an over-50 clientele that does not give up working on their own image.

Great Lengths is a reference company for professional haircare, distributed in more than 50 countries and connected with international salons and celebrities. For Valeria the campaign fits into the haircare path with Pantene Bond Repair, Pantene X Moschino, Schwarzkopf, Rossano Ferretti Parma and Professional by FAMA.