Superpharm Italia2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of the skincare campaign by Superpharm Italia, a pharmacy chain that combines health, wellbeing and beauty. The campaign highlights the pharmacy as a reference point for skin care at every age, choosing Valeria as a pro-age figure that is easy for over-50 customers to recognise.

Superpharm is an international brand present with stores in several countries, offering a range from pharmaceutical products to cosmetics. For Valeria the campaign fits into the skincare and beauty retail path with Pinalli, Vichy Neovadiol, Rigenera Microneedling and Revée.