GROHE2023 — Works
GROHE [2023]
Valeria Sechi in Grohe's "Turn up your fizz" international advertising campaign.
Learn more about this campaign
Valeria Sechi, Italian grey hair model and pro-age endorser, is one of the faces of the international “Turn up your fizz” campaign for GROHE Blue taps, signed by GROHE, a global leader in taps and water systems. The campaign celebrates sparkling water straight from the tap as a daily, sustainable gesture, with Valeria in the role of an over-50 user of a premium design product.
GROHE is part of the LIXIL Group and a brand distributed in more than 150 countries, recognised for its innovation and design. Valeria’s presence in an international campaign of this scale confirms her reach beyond beauty, in line with her work in Pantene X Moschino, Great Lengths and Hotel degli Orafi.
