Hotel degli Orafi2024 — Works

Valeria Sechi, Italian grey hair model and pro-age endorser, is the face of the brand communication campaign of Hotel degli Orafi, a historic 4-star hotel in Florence overlooking the Arno river, just steps from Ponte Vecchio. The shoot tells the guest experience through the hotel spaces, blending classical atmospheres and contemporary details, with Valeria in the role of a refined, aware over-50 traveller.

Hotel degli Orafi is a landmark 4-star hotel in the Florentine hospitality scene, also known for having served as a set for the film “A Room with a View”. Choosing Valeria as the face of a hospitality campaign confirms her versatility beyond beauty: a path that also includes editorial and corporate work such as Iniziative di ii, Pensare Casa and fashion collaborations like Luve Atelier.